As a fundraiser for AJ's school, some of the teachers and the principal will be working at McDonald's one evening, with 15 percent of sales from the three-hour period being donated to the school. It's a fairly common marketing gimic for fastfood restaurants. They get customers in the door, boost their own sales and look like a good community partner all at the same time. (My ad agency has a client that does the same thing.)
How my first grader interpreted it
AJ: Did you see my newspaper?
Me: Your newspaper?
AJ: My newspaper.
Me (grabbing the folder from his backpack): You mean your notes?
AJ: Yeah. One of them said my school isn't making very much money, so they're going to work at McDonald's to make some more.
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