Tuesday, January 20, 2009

What a character!


Never underestimate the power of branding. Even with toddlers! At 19 months, Sydney is in love with all things Dora. Or, as she says, Do-wa!

Note which book she wanted for a bedtime story last night (after already reading it about a dozen times earlier in the day)

The Dora obsession started with yogurt. Both kids love the packs of yogurt with cartoon characters on the labels. The problem is, the Trix version is all sugar, and the Diego pack includes peach flavor, which nobody seems to like. So, by default, we get Dora.

Sydney will stand at the refrigerator and shriek, "Dowa! Dowa!"

Thankfully, she doesn't really care if she eats out of the Dora yogurt container versus a regular bowl. That's a good thing because during our last visit to Sam's Club, Jeff picked up a huge box of "Go-gurt" for AJ. Nevermind that it contains 32 packages that expire in a week.

So the last few days, we've been doing a bait-and-switch with Sydney. "You want Dora? Sure, let me just squeeze it out of the Go-gurt tube into a bowl for you."

I'm thinking they must watch Dora, or maybe have some Dora toys at daycare. Because we really don't watch it much at our house. Makes no difference to Sydney. She's now a groupie!

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